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The brief was to emotionally engage and entertain football fans, tourists and local residents at Rome’s five day UEFA Champions Festival in the run up to the UEFA Champions League Final.


We created and installed four interactive sponsor hubs and activated at the Champions Festival. Commentary and entertainment provided at the second Champions Festival site. Vodafone Champions App distributed via Bluetooth emitters worn by roaming staffat the Festival. An experiential presence provided in the Vodafone Champions Village VIP area at the Stadium Olympico.


Vodafone engaged with over 10,000 fansacross the five day festival.



Role: Project Lead

Client: Ignite Europe Ltd

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