SOUND OF CHANGE LIVE
Show's don't get much bigger than this! A live stadium concert for 50,000 people, and a global broadcast to over one billion people, produced by the team that put on the largest concert in history, 'Live Aid'.
This massive charity concert had Beyoncé in the headline slot, as well as a who's-who line-up of pop royalty including Madonna, Jay-Z, Florence And The Machine, Jenifer Lopez, Mary J Blige, Jessie J, Haim, Rita Ora, Ellie Goulding, Iggy Azalea, Laura Pausini, John Legend, Timbaland, the event was presented by big names including Jessica Chastain, Zoe Saldana, Freida Pinto, James Franco, Blake Lively and Jada Pinkett-Smith.
In a world first, ticket buyers were able to choose to donate the price of their seat to any of a range of selected projects promoting education, health and justice for women worldwide.
Role: Project Lead / Client Liaison / Marketing / VIP Hospitality
Client: Harvey Goldsmith / GUCCI