We were tasked with launching the new living the dream range of childrens clothing on behalf of M&S and McLaren Mercedes, to create impact with press and consumers.

 

The M&S Paddock was designed to replicate some of the areas that you would expect to see in an F1environment. This gave consumers the opportunity to engage in handson experiences that bought the inspiration for the range to life.  These activities were complemented with regular choreographed fashion parades, and dirver apearances.

 

The results: Atrium (weekend) footfall: 100,000.  Driver appearance audience: 3,000.  Fashion show audience/ show: 1,200.  Fashion shows completed: 12.  Pit stop challenge entrants: 288.  Photo mechanic entrants: 1,282.  Sony competition entrants: 281.

 

Role: Project Lead

Client: Ignite Europe Ltd